Director of Digital Content

Application Deadline: Jan 07, 2022
Start Date: Feb 07, 2022

Salary From: 75K To 90K
Province: Ontario
Region: Southwestern Ontario
City: Stratford
Employee Benefits: Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization’s Field/Discipline: The Arts
Job’s focus: Administrative
Job Type: Contract
Career Level: Upper management

Organization Description

Stratford Festival
Located in Stratford, Ontario, Canada, we are North America’s largest classical repertory theatre company. Each season, we present a dozen or more productions in four distinctive venues. We produce classics, contemporary dramas and musicals, with special emphasis on the plays of Shakespeare.

Job Description

Based in Stratford, Ontario, the Stratford Festival is one of the world’s foremost repertory theatre companies. It operates year round, presenting a season of about a dozen plays each year between the months of April and November, a rich stream of digital content and hundreds of Forum events, designed to deepen understanding of the plays. For every person a theatregoer sees on our stages, we have seven people working behind the scenes, some of the world’s most dedicated and experienced arts workers. At this time we are undergoing a culture shift to support anti-racism and anti-oppression and ensure a respectful, equitable and inclusive environment in which all staff, artists and audience members can feel a true sense of belonging.

If you would like to be part of this change and contribute your own remarkable talents to North America’s largest not-for-profit theatre, we’d like to hear from you. We are currently welcoming applications for:

Director of Digital Content

This position reports to the jointly to the Artistic Director and the Executive Director and is part of the Directors Office. The Director of Digital Content is responsible for executing and overseeing digital content strategy. In charge of cultivating and increasing engagement by the Stratford Festival’s audiences and potential audiences through the creation, acquisition  and distribution of digital content. The digital content that is created and acquired serves as an extension of the work on our stages and reinforces the Festival’s brand nationally and internationally. This individual needs creative visioning, collaboration skills, the ability to understand and work with stakeholders, and the ability to see the big picture for this role.


  • Develop the digital content strategy ensuring the digital content serves as an extension of the Festival’s brand working closely with the Artistic Director and Senior Director of Marketing.
  • Develop the plan for digital content development and acquisition in collaboration with the Artistic Director and the Senior Director of Marketing and in consultation with colleagues in IT and the Directors office.
  • Accountable for setting and meeting viewership targets as well as meeting revenue and expense budgets associated with digital content.
  • Manage administration of all content, including budgets, union and rights obligations, legal and coordination with other departments including Production, Creative, Marketing, IT and Audience Development.
  • Devise distribution strategy for all content, including coordinating with partners, negotiating contracts, overseeing reporting and tracking.
  • For filmed Productions – Identify productions to be filmed in consultation with the Artistic Director; and prepare request for proposal and recruit partner to produce films.
  • For digital Forum offerings – Identify offerings to be filmed in consultation with the Forum Producer.
  • For original content – Solicit and develop ideas for original content in consultation with the Artistic Director; and Recruit partners as appropriate.
  • For acquisition of content – Research potential content and identify pieces to be shared through the Festival’s digital channel, Stratfest@Home.
  • Ensure digital content adheres to inclusive design and is fully accessible.
  • Oversee the support of a Digital Content Coordinator (to be recruited).
  • Promote a culture of high performance and continuous improvement and develop staff using a supportive and collaborative approach.
  • Responsible for staff performance and development goals, establishing priorities and conducting annual performance reviews.
  • Adhere to, implement, and enforce the Stratford Festival Health & Safety Commitment and Procedures, and ensure that safe work practices and policies are supported and enforced within reporting structure. The Festival is currently undergoing a culture shift to support anti-racism and anti-oppression and ensure a respectful, equitable and inclusive environment in which all staff, artists and audience members can feel a true sense of belonging in a safe and healthy workplace. Accordingly, this role is expected to fulfill all responsibilities with an ethic of care, respect, and generosity.




  • University Degree or equivalent education and experience in a field related to digital content.
  • Minimum of five years’ experience in digital content development.
  • A history of successful media productions at the producer level – overseeing development, production, post-production and distribution. A working knowledge of modern production techniques including production and post-production.
  • A fundamental understanding of media contracts.
  • Particular consideration will be given to candidates who demonstrate a passion and track-record for empathetic and inclusive practices and working with people from a wide variety of backgrounds, identities, and abilities.
  • Deliberately and intentionally work with persons and projects from varied ethnicities.
  • Strong interpersonal skills, team building and collaboration.
  • Working well under pressure in a fast-paced digital environment.


Additional Info:

This full time position is located in Stratford, Ontario and will begin February of 2022. This position requires the candidate to work both onsite and remotely when required.

Job Type: Full Time (24-month contract)

Annual Salary: $74,031 – $92,552

The Festival is working diligently toward a safe and healthy workplace for everyone.  We welcome applicants of every identity, and encourage applications from Indigenous, Black, People of Colour, Deaf, disabled and 2SLGBTQ+ folks. We are committed to accommodating people with disabilities throughout the recruitment process and beyond. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know.

As a condition of hire, all successful job candidates must be fully vaccinated against COVID-19 and provide proof of full vaccination at time of contracting. This condition is subject to the provisions of the Human Rights Code.

How to Apply:

If you have the qualifications to fill this role and feel you could make a meaningful contribution to the Stratford Festival, please apply by submitting your resume and cover letter in a single PDF by 5:00pm on January 7, 2022 to:

Human Resources
E-mail: [email protected]
Subject: Director of Digital Content

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

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